Yamaha's Commitment to Racing in 2024

Participating in motorsports is a costly and time-consuming passion that goes beyond just the race track. Yamaha's dedication to racing, whether it's on two or four wheels, remains stronger than ever. The company has announced exciting sponsorships and bonuses for its bLU cRU racing program for the 2024 side-by-side (SxS) and ATV racing seasons.

Manufacturers supporting racers through programs like this keep the racing world moving forward. By incentivizing racers to perform well on the track, it helps create stronger and better racers while also driving innovation in products enjoyed by enthusiasts from various backgrounds. This cycle is built on passion and dedication to all things powersports.

For 2024, Yamaha is offering bonuses totaling nearly $150,000 USD to racers using 2022 or newer Wolverine RMAX 1000, YXZ1000R, YXZ1000R SS (Sport Shift), or YFZ450R machines.

On the SxS side, Yamaha's racing efforts are led by Owen and Rodney Van Eperen of Powersports 1, as well as Jeb Bootle of Bootle Motorsports. The Yamaha YXZ1000R will be competing in the Championship Off-Road Tour and MidAmerica Outdoors racing series.

Awarding $15,000 USD in bonuses to overall Pro Stock and Pro Turbo SxS champions, as well as bonuses to top finishers in the Pro-Am UTV and MORR UTV Sportsman classes, and the MidAmerica Outdoors series.

On the ATV side, the Yamaha YFZ450R has been a strong contender for the past two decades. Yamaha has increased payouts and prize opportunities across multiple ATV classes in AMA's ATV MX, GNCC, and WORCS ATV classes to celebrate this achievement.

Yamaha encourages those interested in SxS and ATV racing to sign up for the 2024 bLU cRU program. Past participants are also encouraged to rejoin to stay updated on the latest perks and offerings from Team Blue.